Boise State hires PR firm for BCS lobbying

Boise State has hired the public relations firm Scott Peyron & Associates to help promote the Broncos as being BCS worthy, whether or not another undefeated non-AQ school is ranked ahead of them.  (Click title link for the full story, from ESPN's Graham Watson.)

Boise is obviously preparing to be ranked behind TCU if both run the table, which will most likely be the case.  Although Boise beat current top-10 squad Oregon, TCU boasts road victories at Clemson, Virginia, and BYU.  The Frogs also await a contest against Utah, currently ranked #14 in the BCS standings, and hope that Utah can remain true until that matchup.  Ideally, however, if both teams finish unbeaten, both will be rewarded for their top-10 finish and unblemished records with BCS berths, as most AQ conferences are struggling to showcase a 2nd dominant team to fill at-large berths.