Utah State logos part 2: Utah trademark office tips USU's hand on true logos

After initially posting Ben Barnes's proposed designs for Utah State, it became apparent that they were a few years old. Then, Ben himself said they were not involved in final consideration. But when I saw them, they were so well done, and from a legitimate designer, that I had to pass them along.

Now that it's apparent those will not be the new logos revealed next Saturday, I have come upon filings Utah State made with the Utah Trademark Manager in early March. There are no pictures, but yes, there are descriptions. So let's play the game again: according to the filings with the Utah Trademark Manager, what is in store for USU's reveal?

And to be clear, I have not seen the new logos. I do not claim that these are the logos. These are just interpretations or representations of text descriptions filed with the state.

FILING 1: 8258264-0190

DESCRIPTION:

"CAPPED "U" (BLOCK "U") WITH A "STATE" BANNER ACROSS IT"

What might this look like? Enlisting the help of @ArtDirectorBYU, this is a straightforward rendition that embodies the above description:

Might the banner be arched? A lot is left to the imagination with the scant description from the trademark office.

Since I can't really design anything, instead, I decided to play the game of ripoff. After all, the official description says BLOCK U. Sorry Utah.

Here's Utah + Mississippi State:

And here's Utah + Iowa State:

No doubt, Nike will have come up with some sort of word styling that is more unique. But this helps one picture what you might expect next Saturday.

FILING 2: 8258202-0190

DESCRIPTION:

"ALL CAPS (BLOCK) "UTAH STATE" WITH THE U & T CONNECTED IN "UTAH" AND THE T & E CONNECTED ON "STATE"

So maybe like this (again from @ArtDirectorBYU):

Again, the font will (should) appear somewhat unique, but that's the general idea.

Many other filings were placed, some from early March, and some as recent as two weeks ago:

A NEW BULL LOGO

8258226-0190

"STYLIZED BULL ILLUSTRATION OF AGGIE BULL"

This could be anything really, so not worth it to take a shot at what "stylized bull" could mean. So expect yet another new iteration of the bull. But probably not as cool as what Ben Barnes did. (Just guessing.) And more:

8299600-0190

"BULL WITH BELL AROUND NECK (STYLIZED TEXT WITH A STYLIZED IMAGE OF A BULL)"

8299543-0190

BIG BLUE SECONDARY MASCOT LOGO (STYLIZED IMAGE OF BULL)

WORDMARKS

8258249-0190

"STYLIZED TEXT "UTAH STATE" TEAM FONT PAIRED WITH "ATHLETICS"

8258214-0190

ALL CAPS (BLOCK) "AGGIES"

8299538-0190

WORDING AGGIES IN BLOCK FONT (STYLIZED TEXT)

8299528-0190

SECONDARY AGGIES WORDMARK BOWED (STYLIZED TEXT)

8299548-0190

WORDING "BIG BLUE" IN BLOCK TEXT (STYLIZED TEXT)

8292343-0190

SECONDARY "UTAH STATE AGGIES" WORDMARK WITH DUST / SMOKE (STYLIZED TEXT WITH A STYLIZED IMAGE OF SMOKE)

Finally, some description! Beyond the U with State banner and the Utah State wordmark with U&T and T&E connected, this is the first real description of anything. So perhaps dust/smoke will be a theme used throughout the logos/wordmarks -- and perhaps on the uniforms as well. (This is Nike, remember.)

And finally, one likely to be used outside of athletics that was registered just two weeks ago:

8292256-0190

DRAWING OF UTAH STATE UNIVERSITY OLD MAIN TOWER (STYLIZED IMAGE OF A TOWER)

So there you have it. Not a ton of insight, but some. The U with State banner is pretty clear. The bull could be a home run or a miss -- hopefully nothing like Houston put out with its new Cougar logo. Something I noticed that was absent from anything I could find: an A wordmark. The A is big at Utah State, so I wonder why there is nothing on any sort of  "A" symbol.

Most everything else will be a matter of what font is used in wordmarks, and what other embellishments Nike used, such as the "dust" or "smoke."